Gatorade vs. Bulwark’s Social Media Department
Bulwark Exterminating has recently decided to step up its social media interaction in the markets we service. Of course we’ll be using the most popular ones – Facebook, Twitter, Foursquare. And a few not-as-popular – Digg, Sphinn and Tumblr to name a few. I even attended my first all-day social media conference here in Phoenix a few weeks ago. My mom used to hound me for being a little too social during high school and college. I say: “At least I graduated!” In communications and public relations no less! But now it’s my job to be social.
I’ve already started to see the dividends as a result of my engagement. Last week I was a winner with Gatorade in their periodic #BDAtip (Before-During-After tip) Twitter contest. Basically, Twitter followers tweet in their tip regarding how to optimize your athletic performance either before, during or after competition. I tweeted in my tip and just like that, I was a winner! I emailed them my name and info, and now I’m waiting for a Gatorade G Series prize pack in the mail. Thanks Gatorade!
Fast forward to this morning. I was sifting though the tweets of the relative few that I follow and someone posted a link to an article featuring Gatorade’s social media department. Naturally this caught my attention. Let’s just say that having a full-time staff that follows that engages on all the major platforms wasn’t even the impressive part. From what I can see they have about 11 flat screen TVs up on the walls, plus their individual computers. One TV is dedicated to ESPN so they can monitor any news activity involving their sponsored athletes in real time. Their staffers get additional support from their contracted marketing firms across the country. And what might one name such an operation?….Mission Control. Chicago is the new Houston!
I couldn’t resist but tweet them a photo of Bulwark’s “Mission Control”. And just so you, the Las Vegas metro area, knows, this is the only Bulwark page that I’m posting this blog. Once my boss noticed the Lakers championship banner in the background of my photo, we felt that Las Vegas would be the least hostile environment where a Lakers banner could be seen.
So while Bulwark’s social media department is somewhat dwarfed by the likes of Gatorade, look out for Bulwark Exterminating to start making some noise. We’ve got some spectacular YouTube pieces coming out soon, so stay tuned. In the mean time, start by finding us on Twitter and Facebook.
September 30, 2010 - 12:32 AM Comments: Closed
